This is my final logo project that I designed! The logo has changed quite a bit from the last post, but visually the graphic is much easier to understand the concept I was trying to represent. To me, what really works is there is a story that comes behind the design so there becomes something for the viewer to discover. As well as the mix between white and solid black spaces that adds interest to the viewer by not having a predictable process for this design. For example, the top hat is not a solid object, but an outline for the general shape with white positive space and black outlines for the cheese indents that helps to create an illusion of negative space within this top hat.
Good. I like that you mentioned the interest that comes from discovering.
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